About Us

Since the 1960's and the Golden Age of Sports Shops in the 1980's and 90's we have been involved in sporting goods. Our heritage lies in Boxing and Rugby but we have been involved in Cricket, Racket Sports, Darts, Running, Table Tennis and Football, supplying clubs and players from grass routes to the highest of professional levels.

We have over 70 years of combined experience in running sports shops, brands, sourcing textiles and equipment, manufacturing, buying, endorsement and sponsorship deals. We have even sourced and supplied the equipment and clothing for major brands such as Everlast, Kooga. Had exclusive product lines from adidas and launched major brands such as Under Armour in the UK first.

During our time we have seen the Big Brands sell out and the independent stores and brands diminish. Service has suffered, choice has deteriorated and knowledge of products had simply put gone.

We still remember when Nike launched and used Agents, when Kooga Rugby first arrived and Everlast was still made in the Bronx and independent. Lonsdale was based in London and more. Trade shows was the norm and innovation and service was key to the sports trade. Stores had personalities and staff was involved in the hub of communities and clubs.

With more and more direct selling brands such as Gym Shark dominating the sports market with little or no heritage in sports, selling on social media and leading with fashion first and function later, the line has been drawn and the stand starts here. Functional, Expertise, Innovation, Experience, Authenticity and Heritage is at the heart of what we do and why we do it. Seer Sports online department store was launched to combat this 

We have put more emphasis on the Seer own brand of clothing and equipment that we can keep independent and specialist. A throwback to the golden age of independent sporting good stores with specialist advice and a choice of brands. 

Seer Sports stocks functional equipment and clothing for Rugby, Boxing, Running, Water Sports, Cycling and Golf. 

What can you expect from us in the future? More brands, more sports and a store. 

Seer Sports - We Know Sport.